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The Story


The Navigator explains what the perpetual plastic project is about in a video by studio LookLook.
We've explained the "raison d'être" of our organisation in a few simple written words and drawings below.

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The Story


The Navigator explains what the perpetual plastic project is about in a video by studio LookLook.
We've explained the "raison d'être" of our organisation in a few simple written words and drawings below.

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Status quo


The economy is wasteful

Status quo


The economy is wasteful

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Plastic is a valuable (and finite) resource. So how can it happen that less then 10% of the plastics worldwide get recycled? Manufacturers often do not want to use recycled plastics because their production process is not adapted to it. This leads to local economies throwing the plastic on a landfill or burning it in an incinerator. This is not the fault of the consumer.

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Our project - Perpetual Plastic Project


An intervention in the system

Our project - Perpetual Plastic Project


An intervention in the system

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     We make an intervention with our installation, bypassing current waste management systems. The installation gives people an incentive to hand in their waste: a cup for a ring! Now, the seemingly worthless plastic has been transformed into something that has more lasting value. And the person that made his own ring has forever changed his mind about plastic products.

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Where are we taking it?


Perpetual plastic products

Where are we taking it?


Perpetual plastic products

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We are reinventing the way plastic products are made and fundamentally change the relationship people have with these products. What if our installation could permanently stay in the city where we took it? Consumers could return broken or outdated product to the store and have them re-made. By recycling these products locally we will finally unlock the true potential of 3d-printing.